Cytel are a global leader in statistical analytics for clinical drug discovery and development.
The Brief:
To use their new brand guidelines to create an explainer video for their collaboration with Ingress and Purple Squirrel Economics. I was given a script and worked with the designer who rebranded Cytel to create a new infographic style to communicate important statistical data through a dynamic animation that uses the Cytel design elements to its advantage.
Work done while at AgencyUK