The Objective:
To expand on Cytel's new branding by creating a new website and a brand awareness video to support the relaunch.
The Solution
The Solution
Cytel sent over the new logo and colours with a simple moodboard on the new style and from there I created a brand toolkit to use across the website and take into the brand awareness video. The neon glow light represents 'data' which is at the core of what Cytel does. This light was something I could then take into animation to show how Cyte's data helps to inform decisions and improve the outcome of clinical trials.
Completed while working at AgencyUK