The Brief
To rebrand Contracts Advance
The Solution
Contracts Advance help businesses to win public sector opportunities by identifying the right contracts for their clients to bid for. After looking into precisely what they do, we were inspired to create a brand toolkit that focuses on this idea of targeting the right bids.
We designed a new logo, curated a new colour palette and used graphic elements to create a new brand aesthetic that can be interpreted to show the filtering down of bids to match the right business.
We designed a new logo, curated a new colour palette and used graphic elements to create a new brand aesthetic that can be interpreted to show the filtering down of bids to match the right business.
Once the branding was finalised I then rolled out the animation style and created social assets for every month.
