The Brief
To introduce their new products in a fun and exciting way.

The Solution
Chewits its has been around for years and many people remember the first adverts and remember Chewits as part of their childhood. The original adverts focused heavily on the chewiness of the sweets and how there is 'nothing chewier'.
Taking this idea we decided to introduce the new products with the tagline of 'Same Great Chewiness' showing that even though there are new flavours, the chewiness level stays the same.
We created a YouTube preroll with it's own original song which pitched the sweet and the sour flavours against each other and then rolled out social assets that play on the nostalgic elements of the brand to bring back old songs, technologies, and games.
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